![]() ![]() In fact, according to the Google report, the average website page weight in bytes is much larger than the best practices suggest: Images taking up the majority of your page and carrying the most weight. The first piece of data involved exactly what I am talking about right now: In 2017, Google released some critical data from a page speed study that showed the shocking slowness of our websites. In the next section, let’s dive into how these images can kill your site speed. The majority of sites are heavily image-focused. Marketo is another example of a site that’s heavy on the images, but they do it well: So it makes sense that their website designs’ focus is mostly on images.īut if you don’t put enough focus into getting images right, you might be suffering from page speed problems. Images are much better at communicating value and use than a block of text. It’s dominated by images that convey most of the meaning.Īnd that’s perfect. ![]() Most of their site design revolves around images. There’s almost nothing in terms of text and other page elements. It’s a minimalistic, beautiful site, to say the least.īut immediately, you notice that it’s image-heavy. In fact, the more images, the better.īut most people go wrong by forgetting to optimize their graphics for page speed and the size of the page.įor example, take a look at Evernote’s website: Let me be clear: Having lots of images isn’t a bad thing. This means that the vast majority of your space is going to be dominated by images. When compared to other page elements like text and buttons, images take up the most page space. So we know that you need images if you want to drive conversions.īut too many images can quickly add up when it comes to page size. ![]() Here’s why 99% of your site design is images (and what you should and can do about it). You don’t have to perform a full site redesign, either. Having a slow site is not an option anymore. In fact, your images are probably taking up 99% of your page size.Īnd you need to fix that if you want increases in speed and subsequent conversions. Why? Because your images are taking up way too much space. It’s causing slow load times and practically begging people to bounce. Your page size (the size in megabytes or kilobytes of all your page elements) is way too big. This means that you are losing tons of conversions.Īnd the most likely reason is that 99% of your site design is images. In fact, according to Google, the majority of our sites don’t load fast enough. Speed is a huge factor in driving traffic and conversions and producing general success.Īnd your site likely isn’t as speedy as it should be. If your site looks pretty but doesn’t load in the first five seconds, you can kiss those precious conversions goodbye. Why? Because speed is the name of the game when it comes to web design. They are critical when it comes to driving sales and shares.īut you can’t just add a few high-resolution pictures and be done with it. They are visual descriptions of your brand and products.Īnd they do more than just give your audience a chance to see what you have to offer. If a picture really is worth 1,000 words, then why aren’t you using them to tell your brand’s story?įlowery, poetic copy is great, but images bring life and emotion to your website. ![]()
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